Our review of the legal industry’s Social Media Presence (SMP) among the Top 350 US Law Firms by number of attorneys suggests a below average Digital Reach when compared to a random sample of professional services businesses in the United States. Adoption rates are growing, with early adopters (Nixon Peabody, Latham Watkins, Dachert, et al.) [...]

For most marketers, social media is a labyrinth inside of a maze inside of a tunnel. The most difficult part? Connecting social marketing activities to ROI.Here are some of the ways you can begin to track socially-referred leads/revenue:

One of the great misapprehensions about social media is that the technologies alone are the fix. This couldn’t be further from the truth. In a recent internal review of the Fortune 500s’ social brand presences, we found that a striking 87% used “Broad-Brush Advertising” techniques across the majority of their social channels. The problem with [...]

Fleet is a Social Media Management methodology based on six core principles:

We help clients build new age communications strategies with better ROI. Our model is based on content, participation, and measurable results. In today’s world, organizations utilizing the new media tools available to them are gaining a significant competitive advantage through accelerated business communications, customer loyalty, and better and faster sales and marketing processes. Content: Strong, [...]

- 1 in 7 minutes spent online online is on facebook

Keep Your Code Clean Generate Inbound Links Write Content for Your Target Audience Use Keywords and Links Related to Your Content Label Links and Images Submit Your Website to Major Search Engines     The words, content, and links to and from your site are what speak to the search engines. To effectively write content [...]

Adelopod is a next-generation company. We believe in transparencey, creativity, and the power of new ideas. We believe 21st century executive thought should have a social conscience. We are a New York-based, boutique digital agency that help brands establish presence, build influence, and gain recognition online. We employ low-cost, ROI-driven solutions to help companies take control [...]

Geolocation services are changing the way businesses reach consumers. Services like Foursquare, Gowalla, MyTown, and now Facebook Places and Twitter Locations, offer hyper-localized channels of engagement, allowing brands to connect with users in more personal, location-sensitive ways. For instance, a user might pass a retail outlet which an application notes is having a sale on high-end [...]