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Social Media for Law Firms
Our review of the legal industry’s Social Media Presence (SMP) among the Top 350 US Law Firms by number of attorneys suggests a below average Digital Reach when compared to a random sample of professional services businesses in the United States. Adoption rates are growing, with early adopters (Nixon Peabody, Latham Watkins, Dachert, et al.) [...]
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Light at the End of the Tunnel
For most marketers, social media is a labyrinth inside of a maze inside of a tunnel. The most difficult part? Connecting social marketing activities to ROI.Here are some of the ways you can begin to track socially-referred leads/revenue: Follow the metrics: Facebook – Reach – Engagement rate. (total of likes and comments divided by a total fan [...]
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Social Media: People over Technology
One of the great misapprehensions about social media is that the technologies alone are the fix. This couldn’t be further from the truth. In a recent internal review of the Fortune 500s’ social brand presences, we found that a striking 87% used “Broad-Brush Advertising” techniques across the majority of their social channels. The problem with [...]
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