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Light at the End of the Tunnel
For most marketers, social media is a labyrinth inside of a maze inside of a tunnel. The most difficult part? Connecting social marketing activities to ROI.
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Social Media: People over Technology
One of the great misapprehensions about social media is that the technologies alone are the fix. This couldn’t be further from the truth. In a recent internal review of the Fortune 500s’ social brand presences, we found that a striking 87% used “Broad-Brush Advertising” techniques across the majority of their social channels. The problem with [...]
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Using Facebook Timeline
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Fleet Social Media Management
Fleet is a Social Media Management methodology based on six core principles: Fleet 6 Align social strategy with wider organizational goals Make content engaging, localized, and contextualized Establish Best Practices with comprehensive documentation Be virally bullish Create a Risk Tolerance Monitor Allow room for experimentation and the ability to respond to change Fleet helps [...]
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